We provide a complete range of services that are fully integrated to provide a complete joined up marketing strategy that will bring Social Media Marketing to the forefront of your lead generation and sales process.
Creating a social media marketing campaign requires that you connect, communicate, engage and follow-up with your target audience across multiple channels using multiple media types.
Strategic Planning Session
For most entrepreneurs the realisation is that Social Media is no longer a question of whether you will need to be doing it but rather how should it be done for your business. All too many businesses set up Twitter accounts and a Facebook page, Tweet for a few weeks and get only their friends and family to ‘like’ their Facebook page and then give up saying that Social Media Marketing doesn’t work for their business. There is an old saying that is very true for online and social media marketing, “if you fail to plan, you are planning to fail.”
In order to effectively put together an effective marketing plan and budget, you have to have a clear strategic view of how you are going to use video and social media to promote what you do. And there are a number of key factors that govern your strategic plan.
What do you want from your social media marketing strategy?
- Better Brand Awareness
- Better Product Awareness
- Better Customer Loyalty
- More Customers
- More Business From Those Customers
- Higher Margins
The strategies used are different for every industry and for different companies within an industry. This is because every Industry is different.
- Different products
- Different benefits
- Different customers
- Different price points
- Different routes to market
You have do the research in order to be successful.
- What are you customers looking for?
- Where are they looking?
- Where do you need to be?
- What message do you need to send out?
As part of this we look at how each of the key social media networks can be used to achieve the outcome desired. What will be the strategic aim in using Twitter, facebook, LinkedIn, YouTube and other sites. Will Google search be important to your business?
Before putting together a detailed, costed, marketing plan it is vital to brainstorm a clear vision of what you want from that plan and a strategic view of how you will leverage the power of social media marketing to get it.
The Strategic Planning Session is that first step. It is about getting the big picture and understanding the ways in which each part of the puzzle fits together so that when you put together a detailed marketing plan, you know that you are only channelling resources into the areas that are designed to get strategic results.
Strategic Planning Session £297
Once you have a strategic view of your social media marketing strategy, you then need to create a detail social media marketing plan that will allow you to take the vision and turn it into reality in a controlled and fully budgeted way.
Strategic Marketing Plan
Without a vision people perish – and so do businesses! That is why the the first step in your social media marketing strategy was the Strategic Planning Session. The Strategic Planning Session creates the Strategic Overview, now you need the nuts and bolts of the process, the step by step implementation plan that will take you from vision to reality in a controlled and cohesive way.
Your Strategic Marketing Plan must be closely tailored to your specific vision, industry and business. It must fit in with your company ethos and work with the resources you have.
Things that must be considered in a Strategy Marketing Plan include:
- The specific outcome you require
- How this will be quantifiable be measured
- The resources within your business that can be used
- The budget you have for the project
- The time scales that will be require
As part of the creation of your Strategic Marketing Plan we will include
- Detailed research of your industry online to fine tune the Strategic Overview
- Creation of a step-by-step plan for an initial test period
- Creation of an ongoing plan for taking the strategy beyond the initial period.
- Detailed costing for each step in the plan
- Specific measurable targets for the test period – what determines a successful campaign
This Strategic Marketing Plan is designed to give you a complete blueprint for your business online.
You can order the Strategic marketing Plan without first having a Strategic Planning Session. However, if you have first had the Strategic Planning Session, we will provide you with a rebate so that you will receive a £297 discount on the normal price.