Social media marketing combined with video and a clear strategy is just about the most powerful method of generating real business that has very been created in the history of business marketing.
There are several key factors that determine the success of any social media marketing strategy and they are different for every business. You have to know your business and your market to put together an effective plan.
Make sure your social media marketing strategy include the 5 ‘C’s of social media marketing success.
- Capture – find the existing potential customers that is out there.
- Communicate – ensure that you put your message in their path where they are. meet them on their terms not yours.
- Connect – be relevant to their needs and ensure your are on their wavelength and at the same time ensure that you allow those that are not relevant to your needs to naturally drop away at this point. This is where you pre-sell your products and services by being so helpful, that they see you are the expert or logical choice.
- Close – let them buy from you, once you have successfully pre-sold them, they will buy, you have no need to sell.
- Consolidate – follow up with your customers, keep in touch, continue to help them and ask for referrals.
There are five steps to generating real business through social media marketing and they are:
- Decide on the outcome you want from your marketing efforts – make it effective and measurable.
- Determine the social media marketing strategy that will most effectively create the outcome you are seeking.
- Create a detailed, step by step marketing plan, complete with measurable key performance indicators.
- Implement the plan and do it in a timetabled organised way.
- Track the progress and course correct as necessary.
Once you know what you want from your social media marketing, you need to create the strategy. This is where the strategic planning session comes in.
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